Fundamentals of Digital Marketing
Learn the fundamentals of digital marketing to help your
business or career.
The
Ultimate Guide To Digital Marketing
The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing.
What is
Digital Marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
What Are the Benefits of Digital Marketing?
Having a strong digital presence
will help you in multiple ways:
It will make it easier to create
awareness and engagement both before and after the sale
It will help you convert new buyers
into rabid fans who buy more (and more often)
It will kick start word-of-mouth
and social sharing—and all the benefits that come with them
It will shorten the buyer's journey
by presenting the right offers at the right time
